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Shady email practices

September 10, 2018

Want to make sure that your customers unsubscribe even less than they would otherwise? Make your email long enough so that only the footer gets clipped. Not sure how long that is? Ask eBay. Here’s the email in gmail.

clipped-email
eBay’s recent promotional email

And here it is when I view the entire message. Only the footer was clipped.

unclipped-email
The same email, this time seen in full

Stephen Weiss

Written by Stephen Weiss who lives in Chicago with his wife, Kate, and dog, Finn. Follow him on Twitter!