September 10, 2018
Want to make sure that your customers unsubscribe even less than they would otherwise? Make your email long enough so that only the footer gets clipped. Not sure how long that is? Ask eBay. Here’s the email in gmail.
|eBay’s recent promotional email|
And here it is when I view the entire message. Only the footer was clipped.
|The same email, this time seen in full|
Written by Stephen Weiss who lives in Chicago with his wife, Kate, and dog, Finn. Follow him on Twitter!